The Victor Pinchuk Foundation created and supports Ukraine's first and biggest philanthropic fundraising platform, the Philanthropic Marketplace (ubb.org.ua. In 2020 the name was changed to dobro.ua). It links donors with charitable projects and people in need of help.
By December 2019, over 256 million hryvnias had been raised on UBB, to save lives and support philanthropic projects in numerous areas. More than 5,005 projects by 120 accredited NGOs have been supported via UBB.